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Privacy Policy

Last updated: November 20, 2025

Who We Are

UK Casino Comparison ("we", "us", "our") is an independent affiliate publisher that operates this website. We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Contact Information:

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us via our Contact page.

What Data We Collect

We collect the following types of personal data:

  • Technical data: IP address, browser type and version, device information, operating system, time zone, and location data (country/city level only).
  • Usage data: Information about how you use our website, including pages visited, time spent on pages, click patterns, and referral sources.
  • Cookie data: Information collected through cookies and similar technologies (see our Cookie Policy for details).
  • Contact data: If you contact us via our contact form or email, we may collect your name, email address, and message content.

We do NOT collect:

  • Payment information or financial data
  • Gambling account credentials or passwords
  • Personal information from casino operators (we are not a casino operator)
  • Sensitive personal data (unless you voluntarily provide it in a contact message)

How We Collect Data

We collect personal data through:

  • Automatic collection: When you visit our website, our servers automatically collect technical and usage data.
  • Cookies and similar technologies: We use cookies to collect usage data (only with your consent for non-essential cookies).
  • Direct interaction: When you contact us via our contact form or email.

Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal bases:

  • Legitimate interests: We process technical and usage data to operate and improve our website, ensure security, and prevent fraud. This is necessary for our legitimate interest in running a functional website.
  • Consent: For non-essential cookies and analytics, we only process data after you have given explicit consent via our cookie banner.
  • Legal obligation: We may process data to comply with legal obligations, such as responding to law enforcement requests.

How We Use Your Data

We use your personal data to:

  • Provide and maintain our website
  • Analyze website usage and improve user experience (only with consent for analytics)
  • Respond to your inquiries and provide customer support
  • Ensure website security and prevent fraud
  • Comply with legal obligations

We do NOT use your data to:

  • Send marketing emails (unless you explicitly opt in)
  • Share data with casino operators for marketing purposes
  • Create user profiles for advertising

Third-Party Services

We may use third-party services that process personal data on our behalf:

  • Web hosting: Our website is hosted by a third-party provider that may process technical data.
  • Analytics: We may use analytics services (e.g., Google Analytics) to understand website usage. These services only operate with your explicit consent.
  • Affiliate networks: When you click on affiliate links, you are redirected to third-party casino operators. We do not control how these operators process your data. Please review their privacy policies.

All third-party services are required to comply with UK GDPR and are only used for legitimate purposes.

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

  • Technical and usage data: Retained for up to 24 months, unless required longer for security or legal purposes.
  • Contact data: Retained for as long as necessary to respond to your inquiry and for a reasonable period thereafter (typically 12 months).
  • Cookie data: Retained according to the cookie's expiration period (see Cookie Policy).

Your Data Protection Rights

Under UK GDPR, you have the following rights:

  • Right of access: You can request a copy of the personal data we hold about you.
  • Right to rectification: You can request correction of inaccurate or incomplete data.
  • Right to erasure: You can request deletion of your personal data in certain circumstances.
  • Right to restrict processing: You can request that we limit how we use your data.
  • Right to data portability: You can request a copy of your data in a machine-readable format.
  • Right to object: You can object to processing based on legitimate interests.
  • Right to withdraw consent: If processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us via our Contact page. We will respond within one month.

Cookies

We use cookies and similar technologies to collect usage data. For detailed information about our use of cookies, please see our Cookie Policy.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

International Data Transfers

Your personal data may be transferred to and processed in countries outside the UK/EEA. If we transfer data outside the UK/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

Children's Privacy

This website is intended for adults aged 18 and over only. We do not knowingly collect personal data from individuals under 18. If you are under 18, please do not use this website.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us via our Contact page.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data in accordance with UK GDPR. Visit ico.org.uk for more information.